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Zebulon Thomas is a cinematographer, creative strategist, and audience-focused brand storyteller with more than 18 years of experience developing campaigns, productions, and audience experiences for entrepreneurs, brands, and public figures.
Originally recognized through his work as a commercial videographer and creative leader, Zebulon built a reputation for combining cinematic storytelling with strategic execution—helping organizations strengthen audience engagement, refine messaging, and create emotionally impactful experiences that support long-term brand growth.
His expertise extends beyond production into audience psychology, campaign pacing, messaging clarity, and creative direction, allowing him to identify what connects with audiences, where communication breaks down, and how creative execution can better support business objectives.
Through #ZTFILMS, his work has evolved into creative leadership that bridges visual storytelling, brand communication, and strategic audience engagement across campaigns, virtual events, and large-scale multimedia experiences.
One of the Original Glidecam Master Operators
Zebulon Thomas was hand-selected by Glidecam Industries as one of the original Glidecam Master Operators—earning recognition for his advanced camera operation, cinematic movement, and innovative visual execution.
His work helped demonstrate the creative possibilities of stabilized camera movement during a transformative era in commercial filmmaking and live production, contributing to the evolution of modern cinematic storytelling techniques.
Throughout his career, Zebulon Thomas has collaborated with globally recognized entrepreneurs, brands, entertainers, and organizations—providing creative direction, strategic storytelling, production leadership, and audience-focused campaign development.
His work spans virtual events, commercial campaigns, launch strategies, podcast production, brand storytelling, and multimedia audience experiences designed to increase engagement, strengthen communication, and support long-term brand growth.
Tony Robbins & Dean Graziosi
Creative Strategist & Head of Productions for large-scale virtual events, launches, and audience engagement campaigns.
Arnold Schwarzenegger | Arnold Sports Festival
Produced event coverage and promotional media capturing the scale and energy of one of the world’s largest sports festivals.
Imagine Dragons
Contributed audience-focused commercial marketing content connected to the “Believer” campaign.
Chet Holmes International
Led podcast production, creative development, and multimedia strategy initiatives.
Jamie Kern Lima
Produced visual storytelling assets and virtual event media.
Karissa Kouchis ("KK")
Delivered powerful video marketing and photography for Tony Robbins’ lead trainer, enhancing audience connection and brand presence.
Machine Gun Kelly
Captured branded and performance-driven promotional content.
Mountain Dew
Produced action-driven commercial visuals aligned with the brand’s audience identity.
Wolstein Center
Produced venue event coverage and tour videos, capturing the excitement of major performances and experiences.
Dave & Buster’s
Developed branded entertainment and corporate media productions.
Zebulon’s commitment to excellence and his ability to craft compelling narratives continue to make him the creative partner of choice for elite brands and industry leaders.
He continues to advised businesses of all sizes including business professionals who call upon him to reach their next level, from top level CEO's and entrepreneurs, to professional athletes and musicians. His work spans across industries giving him the edge needed to be a driving force for his clients as a creative strategist and content creator.
Leading Creative Transformation During a Global Shift
During the pandemic, Zebulon Thomas joined forces with Tony Robbins and strategic partners as Chief Creative Strategist and Head of Productions during a pivotal transition into large-scale virtual experiences.
His role focused on improving audience engagement, refining creative execution, strengthening campaign messaging, and elevating the overall digital event experience during a rapidly changing global environment.
Through strategic creative direction, production leadership, and audience-focused storytelling, Zebulon helped reshape launch materials, event promotions, and virtual presentation systems designed to maintain momentum and deepen audience connection at scale.
Reimagining the Mastermind.com Experience
As Mastermind.com expanded during a period of rapid digital growth, Zebulon Thomas played a key role in helping shape the platform’s creative direction, audience experience, and visual communication strategy.
From branding assets and launch visuals to event presentation systems and promotional content, the focus centered on improving engagement, strengthening messaging consistency, and creating a more immersive audience experience across the platform ecosystem.
The result was a stronger visual identity and a more cohesive brand experience designed to support long-term audience growth and engagement.
Building High-Impact Audience Engagement Systems
Working alongside Tony Robbins and Dean Graziosi, Zebulon Thomas helped develop strategic creative systems designed to increase audience participation and maintain engagement throughout large-scale virtual campaigns and live experiences.
This included the development of “Gold Buckets”—strategically curated collections of testimonials, audience reactions, promotional assets, and social proof content designed to reinforce trust, sustain energy, and deepen emotional audience connection throughout campaigns.
Rather than simply creating content, the focus was on building audience momentum and strengthening long-term engagement through intentional creative strategy.
Strategic Call-To-Action Campaign
This promotional CTA bumper was integrated across multiple event campaigns and digital advertisements as part of a broader audience engagement strategy focused on retention, pacing, and conversion.
Designed to support audience action and campaign flow, the asset contributed to a reported 96% CTA success rate across promotional implementations.
Tony Robbins Live Virtual Event Campaign
Created as part of the Own Your Future Challenge campaign, this promotional teaser was designed to build anticipation, strengthen audience engagement, and support event participation through cinematic pacing and emotionally driven storytelling.
The project focused on combining strategic messaging with high-energy visual execution to increase audience connection leading into the live virtual experience.
Mastermind.com Official Platform Launch
For the official launch of Mastermind.com, Zebulon Thomas led the creative development of a cinematic platform trailer designed to introduce the brand to a rapidly expanding global audience.
The project focused on creating a launch piece that balanced emotional storytelling, strategic pacing, brand positioning, and audience engagement during a critical moment in digital education growth.
Developed during the uncertainty of the pandemic, the launch campaign helped establish a stronger audience connection while positioning the platform as a leader in the evolving online learning space.
The Dean Graziosi Project
As the pandemic began to subside, Zebulon Thomas stepped into a pivotal role, partnering with Tony Robbins and Dean Graziosi as Chief Creative Strategist and Head of Productions. With a renewed sense of purpose, Zebulon tackled another set of groundbreaking projects. His focus? Developing "Gold Buckets"—an innovative collection of creative content and powerful social proofing assets designed to amplify impact and drive results.
These "Gold Buckets" became more than just a tool—they were a catalyst for growth, elevating brand credibility and delivering undeniable value to the audience. Through his unmatched expertise, Zebulon played a key role in shaping these assets, ensuring that every piece served to build momentum and create lasting success.
Crafting the Knowledge Broker Blueprint
When it came time to launch The Knowledge Broker Blueprint, Zebulon Thomas knew that excellence wasn’t just a goal—it was a necessity. This wasn’t just another online course; it was the product of Tony Robbins and Dean Graziosi’s combined expertise, and every detail had to reflect their caliber.
Zebulon took the reins, pushing the boundaries of design and animation to create a visually stunning experience that embodied the course's value. Each graphic, each animation, was meticulously crafted to not only engage but to inspire and captivate. His work ensured the launch wasn’t just memorable—it was a true representation of the high standards and transformational power that define Robbins and Graziosi’s legacy.
Capturing Moments, Creating Impact
In the world of online training events, Zebulon Thomas understood that the right story, told through the right visuals, could create a ripple effect of lasting impact. He brought this vision to life by strategically curating images, designing powerful overlays, and crafting compelling branding elements—each piece designed to amplify the teachings of Tony Robbins and Dean Graziosi.
Every promotional element was a work of art, meticulously tailored to resonate deeply with audiences worldwide. Through his creativity, Zebulon ensured that the lessons and messages didn’t just land—they stayed, sparking real transformation long after the event ended.
As part of the Accelerated Success Formula campaign, Zebulon Thomas developed testimonial-driven content and strategic micro media designed to strengthen audience trust and reinforce the program’s credibility.
The campaign focused on using authentic audience experiences and social proof to create stronger emotional connection, increase engagement, and support long-term audience confidence in the brand.
Beyond launch campaigns and event promotions, Zebulon Thomas also developed behind-the-scenes content designed to deepen audience connection and create a more human, immersive brand experience.
These pieces provided audiences with greater insight into the creative process, team energy, and production environment surrounding each project—helping strengthen authenticity, audience trust, and long-term engagement.
The Chet Holmes Project
Welcome to where creativity meets legacy, where each project is a tribute to the brilliance of Chet Holmes and the indomitable spirit of innovation and sales.
Amplifying a Legendary Bestseller
After the success of a legendary bestseller, Zebulon Thomas took on a mission to magnify its impact and extend its reach even further. Every ad he created was a carefully crafted piece of a larger puzzle, designed to seamlessly flow into the next. Each one built anticipation, drawing audiences in and keeping them engaged for what was coming next: a new course and the highly anticipated second edition of Chet Holmes' iconic book.
With a keen eye for detail, Zebulon ensured that every campaign not only honored the original legacy but also set the stage for its continued growth. This wasn't just about promoting a product—it was about reinforcing a timeless message that would resonate for generations to come.
Honoring The Ultimate Sales Machine
In tribute to the success and timeless appeal of The Ultimate Sales Machine, Zebulon Thomas unleashed a breakthrough custom cartoon animation ad that blended 1950s nostalgia with modern innovation. In a world cluttered with ordinary marketing, this creative masterpiece cut through the noise and captured attention like never before.
But it wasn’t just about honoring the past—it was about paving the way for the future. Through his vision, Zebulon celebrated Chet Holmes’ groundbreaking work while also ushering in a new era of success, led by his daughter, Amanda Holmes. This project was a testament to the power of legacy, creativity, and the drive to build on what came before.
The CEO Mastery Show Podcast
Bringing the CEO Mastery Podcast to Life
In partnership with Amanda Holmes, CEO of Chet Holmes International, Zebulon Thomas played a crucial role in the creation of the CEO Mastery Podcast. As the creative strategist and head of productions, Zebulon didn’t just contribute—he brought the vision to life.
From concept to execution, he filmed and produced the foundational episodes that set the tone for the entire series. His strategic direction not only elevated the podcast’s production value but also set the company on a bold new path. The result? Exponential growth in sales and a dramatic boost in market presence. Zebulon’s work wasn’t just about creating content; it was about charting a course for massive, lasting impact.
Cheer & Dance Branding
Building a Stronger Visual Identity
When Midwest Cheer & Dance Elite Cleveland sought to strengthen their visual presence and audience connection, Zebulon Thomas helped lead the transition from traditional promotional content into a more immersive and visually driven brand experience.
Through cinematic videography, branded visuals, and custom animated design elements, the project focused on creating a stronger emotional connection between the organization, its athletes, and its audience.
Every visual element was developed to reflect the energy, discipline, and culture of the team while helping elevate the organization’s overall brand identity across digital platforms and event promotions.
Cinematic Storytelling Through Live Performance
As Head of Productions and Lead Videographer, Zebulon Thomas documented the intensity, athleticism, and emotional energy behind Midwest Cheer & Dance Elite Cleveland’s performances and competitive events.
Rather than simply capturing footage, the goal was to create cinematic storytelling that highlighted the dedication, teamwork, and emotional moments that define the athlete experience—from preparation and performance to celebration and achievement.
Through dynamic visuals and immersive coverage, the project transformed live competition into an emotionally engaging audience experience that reflected the spirit and culture of the organization.